The past half a century has seen a revolution in the way that food is produced, processed, and marketed. Today, consumers are accustomed to choice, convenience, quality, and competitive prices when it comes to the food they purchase. The complex nature of our globalised food supply chains and the economic motivation to provide cheaper food products have contributed to the growing problem of food fraud, with scandals such as horse meat in beef products drawing worldwide attention.
The food industry has advanced at a rapid pace, with consumer sensitivity to food safety scares and food fraud scandals being further amplified by rapid communications, such as social media. This has highlighted the importance of having robust measures in supply chains to detect and prevent fraudulent practices.
What is food fraud?
Food fraud is defined as any deliberate action of businesses or individuals "intentionally causing a mismatch between food product claims and actual food product characteristics, either by deliberately making claims known to be false or by deliberately omitting to make claims that should have been made." As defined by the European Commission Food Fraud Policy.
Types of fraud
Source - Repurposed content from European Commission; Food Fraud
Why is it important to prevent food fraud?
While it is not the intention of food fraud to harm consumers, such acts can cause illness and even death, consumers should have confidence that their food is safe and what it says it is. According to the FDA website, food fraud has been found to negatively affect 1% of the global food market. Although that doesn’t sound a lot as a percentage value, it equates to potentially $10 to $15 billion a year as a monetary value.
Becca Gale, Product Lead, Supplier Management suggests “Food fraud is a problem that shows no signs of slowing down, in fact, it was reported by The Grocer that food fraud rose by 37% during the pandemic. With ongoing availability issues and a drive towards more sustainably sourced products, food fraud will become increasingly problematic in a world where there are huge challenges in the global food supply chain.”
In 2013, horsemeat was found in burgers and ready meals sold in UK supermarkets. Although not physically harmed, consumers who thought they were eating beef were misled resulting in a loss of consumer confidence. The incident highlighted the vulnerability of the food supply chain and Tesco, one of the supermarkets selling the adulterated meat, underwent a financial loss of €300 million in market value and a negative impact on the brand’s public reputation.
The horsemeat scandal opened the lid on deliberate and illegal fraudulent activity within supply chains that have been occurring for many years. This practice continues today, whether it is herbs and spices, olive oil, honey, or misleading claims regarding organic status or provenance, fraud poses a massive challenge and cost for the food industry.
The food industry considers the safety of its products as its main concern. Over the years, industry regulators have developed food safety management systems, making major outbreaks of food poisoning unusual in many countries. These systems typically use Hazard Analysis Critical Control Point (HACCP) principles, which are accepted globally. HACCP has proven to be effective against accidental contamination.
Eliminating food fraud from your supply chain
When analysing your relationship with current suppliers, assess how long you have been doing business together, how fast issues are resolved, and or customer complaints that lead back to supplier issues.
If you identify high risk in the complexity of your supply chain, your control could be to implement a more robust supplier approval process that reviews, in detail, how your supplier mitigates the risk of fraud before the product is delivered to you. Once your assessment is completed and controls are established, your process will need to be maintained by conducting a continuous analysis to determine whether any of these factors change.
Use the data collected from your supply chain to showcase as real-time evidence. Demonstrating how you are meeting your brand commitments and promoting good news stories to your customers and consumers alike.
Supply chain management solutions highlight potential food fraud risks for retail and supplier customers, right across the value chain, allowing you to proactively take action to mitigate these risks. Understanding who is in your supply chain and using this to harness compliance information and data to ensure they are fit to supply, forms the backbone of minimising the risk of food fraud.
Key actions in preventing food fraud
- Collaborate directly with your supply chain to ensure that they are always compliant – giving you peace of mind that all suppliers are approved to supply
- Set out your requirements for 'approved to supply’, such as uploading their compliance documentation, completing a self-assessment, or mapping their source locations
- Map your supply chain, visually see who is in your supply chain, where they are, and what they supply you giving chain of custody insight
- Track, measure, and manage compliance with your own self-assessments; system-generated alerts for impending tasks and compliance expiries
- Proactively managing and responding to risks will help you spot trends over time, drive timely business decisions and immediately respond to any fraudulent activity
- Maintain robust document controls
- Horizon scanning for emerging issues
The future of food fraud
Transparency and data-sharing between national governments, agencies, and the food industry are key to detecting and preventing fraudulent practices.
Recent food fraud crises have highlighted the need to reinforce businesses’ ability to combat fraud with their own self-assessments – within their own organisation and across the entire food supply chain. Companies are expected to work proactively towards mitigating the risk of food fraud, with robust document control measures in place.
As food supply chains become more globalised, food fraud is likely to increase. Fortunately, by putting a plan in place that assesses, controls, and continuously evaluates your risk, you can effectively reduce the risk of food fraud and adulteration from your supply chain.
Sources - European Commission; fraud, monitoring, and controls; food fraud, IFIS Food and Health Information, Nestle; Food fraud prevention, Food safety strategies; preventing food fraud and adulteration.