Name: Sarah Alexander

Job Role: Product Lead - Farm

Length of service: 4 months

What attracted you to Muddy Boots: I've been in this sector for most of my working life, when the time was right for a new challenge, Muddy Boots was an obvious choice. I got to stay in the industry and put to good use the knowledge, experience and contacts that I've gained through my working life. By joining Muddy Boots I get the opportunity to really shape and guide the future of our Farm products with the knowledge that I have the full support of the business to achieve new goals.

Tell us a bit about you and your work history?: I live in Norfolk, next to the family farm, with my husband and 14 year old son. I also have two older children who live in London and Manchester. I've been working in the farm industry for nearly 30 years, starting out doing pretty much whatever was needed; answering the phone, payroll, accounts, software support, sales. In more recent years, as Commercial Product Manager.

What does a typical working day look like?: Being home based I attend a lot of virtual meetings with a fab team of people. These meetings can be with our Commercial, Customer Engagement or Development teams to gather information and feedback, understand customer requirements and plan the delivery of our new Farm roadmap both at Muddy Boots and within TAG. I also talk to our key customers and third parties who we work with to share our plans, build relationships and look for new opportunities - as the world opens back up after COVID, we are starting to meet face to face again which feels a bit weird but good at the same time!

Interesting fact about you?: I used to be a Registered Firearms Dealer.

Ideal dinner party guest?: Since they're currently in the news, I think Jeremy Clarkson and Caleb (I know that's 2!) would make great entertainment. I'm sure it wouldn't be a quiet evening with them as guests!!

Favourite food?: I enjoy new food experiences, I love Tapas and Meze in the summer (and eating beside the sea). I also enjoy thoughtful, interesting, carefully cooked British and European cuisine in a relaxed country pub/restaurant setting.

What makes you passionate about food / farming?: My husband and I both work in the sector, many of our friends and family are involved in the countryside or farming. So, in part it's what I live and breathe but also I enjoy the people, understanding the challenges of a farming business, new technology, keeping up with legislation and farming news.

Any skills or talents that people don’t know about?: Sadly no, I love listening to music and wish I could sing or play a musical instrument but unfortunately it just isn't in my genes!

What advice do you wish you’d been given early in your career?: Don't assume anything, always listen, keep an open mind, be adaptable.

Finish this sentence: on Sunday mornings you usually find me……pottering about at home! After a busy week I am happy baking or gardening. I've recently been picking from the hedgerows to build up my stock of Sloe and Blackberry Gin.

What’s one item you can’t leave your house or apartment without?: Not much, but I don't go on holiday without my Yorkshire teabags.

Describe yourself in three words: Determined, committed, optimistic.

What publications do you regularly read or what book are you reading now?: I always have a book on the go, currently reading Pachinko by Min Jin Lee. It's based on a Korean family living as outsiders in Japan through the 20th century. Makes you realise just how easy we have it today!

Get to know more of the Muddy Boots team!

Meet the Team: Huw Williams