Herefordshire, HR8 9XU

In the next episode of our webinar series 'If our food could talk' we discuss: How to use tech to win brand trust and credibility with Gen Z.
Speakers: Becca Gale - Product Director of Supply Chain & Sustainability & Aaron Day - Technical Sales Manager
In this webinar we discussed:
- To meet the demands of this influential consumer group, businesses must harness the potential of technology to ensure transparency, measure food safety, quality, and sustainability, and ultimately gain the trust of Gen Z.
- How digital and connected supply chains can be leveraged to unlock the value of technology, establish ethical practices, and win the loyalty of Gen Z customers.
We are delighted to launch our 2023 webinar series 'If our food could talk' and invite you to the first episode: Sustainability: Responding to challenges & opportunities.
Speakers: Becca Gale, Product Director for Supply Chain & Sustainability & James Taylor, Sustainability Analyst.
In this webinar we discussed:
- The challenges and opportunities of sustainability demands
- The technological advancements in supporting sustainability journeys in the food value chain
Watch webinar


We were privileged to exhibit at Cereals 2022, a key event in the UK arable farming calendar. At this flagship event, we hosted an innovative Q&A in the Farmers Weekly theatre, discussing the power of data connectivity in arable farming.
Speakers: Sarah Alexander, Product Lead Farm & Paul Thomas, Senior Business Development Manager
Host: Max MacGillivray - Beanstalk Global
In this session we discussed:
- What are the data challenges faced by the agricultural industry?
- Digitally connecting the Agricultural Industry
- Connecting up disparate data sets and tools to put the power of data in your hands
- Embracing digital transformation
We were excited to join the AICC Annual Technical Conference 2022. Participating in the panel, our Head of Sustainability, Kevin Ramm discussed 'Integrated carbon farming.'
Speakers: Kevin Ramm - Head of Sustainability
In this webinar we discussed:
- Why bother with farm carbon payment schemes?
- Characteristics and trends for schemes
- Farmer's and agronomists perspectives on schemes
- Bringing carbon into the heart of crop planning


Muddy Boots hosted a joint webinar with the AICC for their members to find out more about Greenlight Farm Management.
Speakers: Sarah Alexander - Greenlight Farm Management Product Lead | Paul Thomas - Senior Business Development Manager
In this webinar we discussed:
- What’s new in Greenlight Farm Management?
- What’s coming in Greenlight Farm Management?
- Product Demonstration
We are pleased to be running our third industry insight webinar with BC Food & Beverage, discussing all things cold chain in the supply chain.
Speakers: Dan Rafuse, Commercial Lead, NA
In this webinar we discussed:
- Cold chain market challenges
- Tackling food loss and waste with cold chain management
- Integrating quality management and cold chain


Muddy Boots is excited to be partnering with Food and Beverage Ontario to bring you 'digitizing the supply chain.'
Speakers: Sean Moore, Senior Business Development Manager
In this webinar we discussed:
- Industry realities
- Our strategy: challenges TELUS Agriculture are solving
- Digitizing the supply chain